Congratulations spring 2024 Promotions: Mak Heddens, Associate Vice President. Kristin Sheldon, Associate Vice President.

Strategic Elements Promotes Public Affairs Experts

WEST DES MOINES, IOWA—Strategic Elements, a public affairs firm known for activating results, is proud to announce that Mak Heddens and Kristin Sheldon have been promoted to Associate Vice President.  

As Associate Vice President of Public Affairs and Events, Heddens will assume a greater leadership role and be responsible for delivering ongoing results for clients through events and project management. Heddens is one of the firm’s longest-serving team members and, with more than six years of experience in renewable energy, is well-respected among industry leaders. She has been instrumental in executing high-level events, managing fieldwork, and building coalitions in more than 20 states.  

“I am grateful for the opportunity to continue growing with this amazing team at Strategic Elements,” says Mak Heddens, Associate Vice President of Public Affairs & Events. “Event planning is my labor of love, and I am thrilled to continue facilitating events and elevating SE’s clients.”  

As Associate Vice President of Strategic Communications, Sheldon will assume an expanded role in leading client accounts and developing relationships with stakeholders. With a proven track record in public relations, content development, field management, storytelling, and industry thought leadership, Sheldon delivers high-quality results and finds creative solutions for SE’s clients. Her media relations, communications experience, and renewable energy expertise will continue to be invaluable assets to SE and it’s clients.  

“SE consistently attracts people, businesses, and organizations working to do big things. It’s truly a privilege to be part of that mission,” says Kristin Sheldon, Associate Vice President of Strategic Communications. “I’m honored and grateful for this opportunity to step into bigger shoes and continue working with our top-tier clients.”  

“These promotions for Mak and Kristin are well-deserved. They bring a dynamic work ethic that raises our team to a higher standard,” says Christine Stineman, Strategic Elements President and CEO. “They prove their high value and leadership daily and will continue further success in these elevated roles for our team and clients.”    

“Mak and Kristin bring their ‘A Game’ every day,” says John Stineman, Strategic Elements Chief Strategist. “Our company and clients benefit from their strategic and results-oriented approach.”  

And ICYM during the holiday buzz: Jillian Newhard was promoted (click for kind notes from her team) to Senior Vice President of Strategic Marketing. Her creative vision has already led to some exciting and innovative changes how about that website redesign?  

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Strategic Elements specializes in public affairs, public relations, communications, advertising, and marketing. Strategic Elements utilizes its national reach and customized, comprehensive approach to deliver an edge for clients with offices in a dozen locations, including Washington, D.C., Alexandria, Cleveland, Houston, Miami, Phoenix, Pierre, San Diego, San Francisco, Savannah, St. Paul, and West Des Moines. To learn more about Strategic Elements, go to