Lynn Leclerc (Stinson) is Vice President, Digital Strategy for Strategic Elements, building on her immense practical experience in leading cross-channel, high-profile public affairs, political and advocacy campaigns. Leveraging her expertise across social, digital and traditional communication channels, she engages a comprehensive yet targeted strategy to achieve client goals. With access to social listening, media monitoring, web and social analytics, and research, she utilizes data and metrics at every turn to uncover the best way to reach and influence key audiences and decision-makers.
Previously, Lynn was a Partner at Banner Public Affairs, establishing the digital practice and ultimately leading the integrated communication and creative teams, across energy, agriculture, defense, and technology clients. She mastered the art of tapping the right channel tactics at the right time to activate the right audience. Lynn specialized in digital advertising, social media management and listening, analytics and reporting, media relations, and content and asset development. As a leader at the company, Lynn also spearheaded professional development initiatives, such as diversity training as well as leadership and mentorship opportunities.
Lynn also worked at Resonate, where she planned and executed impactful digital advertising campaigns, and in addition, she built social communities and conducted blogger outreach at DCI Group. Prior to her start in public affairs, she also served as a marketing assistant at the George Washington University Graduate School of Political Management.
She holds a Bachelor’s degree in Political Science from Allegheny College and earned a Master’s degree in Political Management from George Washington University.