New American Economy (NAE) was a nonpartisan organization made up of more than 500 corporate leaders, mayors, and chambers of commerce. The organization was founded in 2010 by Michael Bloomberg and Rupert Murdoch to make the economic case for immigration reform.
For seven years, Strategic Elements served as the national campaign manager for New American Economy. Our team was responsible for developing the campaign strategy and overseeing the execution of grasstops and grassroots organizing at the national, state, and local level.
Our task was to find local business and conservative leaders who could champion the economic case for reform, commission a poll to arm leaders with data about how conservatives viewed immigration, and deliver arguments to the local media and local Congress members.
Campaign & Messaging Strategy
- Created and executed local, state, and national plans to identify and mobilize conservative leaders in support of immigration reform
- Secured paid and in-kind sponsorships
- Conducted polls to effectively use data points in talking points and media
- Developed messaging and media materials for member visits on the Hill
Media & Social Media
- Negotiated national media partnerships to maximize high-profile voices speaking out on the issue
- Organized monthly state, local, and national press conferences with policy updates and unique voices
- Created a national media call series with conservative leaders as hosts and recruited conservative, business, and economic leaders as guests
- Executed media relations and communications strategy to garner earned media coverage
Events
- Managed all aspects of large-scale D.C. fly-ins with several Hill meetings, including overseeing participant travel, event logistics, and high-level leader participation
- Organized multiple days of action, including online and offline activities
Results
Strategic Elements built a field operation from the ground up that spanned more than 35 states and more than 100 congressional districts. Strategic Elements orchestrated hundreds of events and high-level meetings with Congressional leaders, generating thousands of editorials and media hits in top-tier outlets nationwide.
Diverse local and national leaders, including the White House, Secretary Hillary Clinton, Speaker Paul Ryan, Governor Jeb Bush, Senator Chuck Schumer, and local officials in Atlanta, Salt Lake County, Seattle, Louisville, Anchorage, and Des Moines have praised the campaign and used our data and stories to publicly speak out on the need for immigration reform.
Our work for NAE has been recognized with two Pollie awards and three Goldie awards.
