Strategic Elements partnered with Consensus Digital Media to produce F3: Future Farmers Forum at the World Food Prize Hall of Laureates in downtown Des Moines, Iowa on March 18, 2024. Strategic Elements identified a natural hook to engage participants in the event by celebrating National Ag Day/Week.
Power Up Iowa served as a co-sponsor of the event, which brought together influential, next generation farmers, Iowa leaders, academic experts, and the energy industry to discuss innovation and collaboration between agriculture, renewable energy, and sustainability. The event was a unique opportunity to engage various stakeholders on important topics related to home-grown Iowa agriculture and energy.
The conversation focused on how farmers in Iowa and beyond are leveraging their land – not just for crops and livestock – but conservation as well as wind and solar energy generation. Specifically, these innovative farmers (known as “FarmFluencers”), with their significant online following and reach with important audiences, were positioned to influence the discussion around the future of agriculture.
Strategic Elements was responsible for advancing the event, vendor management (catering, floral, printing, venue, A/V, and transportation), logistics and run-of-show, guest list, RSVP management, invitations, tailoring and distributing prep materials, event check-in, VIP and dignitary handling, and real-time social media posting on Power Up Iowa’s social platforms.
The full day of activities included:
- Welcome
- Remarks by Iowa Sec. of Ag. Mike Naig
- Remarks by Ambassador Terry Branstad
- Coffee break with Congressman Zach Nunn
- Three roundtable discussions
- Tour of the Hall of Laureates
- Lunch
- Remarks by Congresswoman Mariannette Miller-Meeks
- Presentation by Joyce Hoppes, Iowa Pork Producers Association
- Video remarks by Governor Kim Reynolds
- Video remarks by U.S. Senator Joni Ernst
- Tour of the Alliant Energy Solar Farm at Iowa State University
- Closing video remarks by Congresswoman Ashley Hinson
